The Chinese Social Media App Attracting US TikTokers
American TikTokers Shift to Xiaohongshu
As the US Supreme Court debates the future of TikTok, many Americans are turning to Xiaohongshu, also known as "Little Red Book" or "RedNote." This Chinese social media app recently topped Apple’s US App Store rankings. Founded in 2013, it boasts 300 million users and is often compared to Instagram, offering tips on travel, beauty, and fashion. While it has been a major platform in China, it’s only now gaining traction outside Chinese-speaking communities.
Why Is Xiaohongshu Suddenly Popular?
Xiaohongshu’s rise in popularity comes as TikTok faces potential bans in the US. Many American TikTok users are flocking to the app, calling themselves “TikTok refugees” as they push back against government restrictions. A trending hashtag, #TikTokRefugee, ha...