Apple could introduce a connected ring to compete with Samsung by 2026, as predicted by CCS Insight, further emphasizing the company’s growing focus on health.
This prediction is part of CCS Insight’s annual forecast, and if it materializes, it would mark Apple’s first new product since the launch of the Vision Pro headset earlier this year.
“Health has become a core focus for Apple. In fact, I’d say when Tim Cook eventually steps down, his legacy will likely be tied to Apple’s contributions to personal health,” Ben Wood, chief analyst at CCS Insight, shared on CNBC’s Beyond the Valley podcast on Tuesday.
“Given Tim Cook’s deep personal investment in health, I believe a ring would be a natural extension for Apple,” said Ben Wood, chief analyst at CCS Insight, referring to the Apple CEO.
Wood highlighted Apple’s focus on health, evident in products like the Apple Watch with its array of sensors, as well as the latest AirPods Pro 2, which can double as hearing aids.
Similar to smartwatches, a smart ring is equipped with sensors to monitor health metrics like heart rate. Oura was an early leader in this space, but Samsung’s recent launch of the Galaxy Ring this year has brought the product to a wider audience, signaling its intention to expand further into the health sector.
Priced at $399, the Galaxy Ring adds to Samsung’s portfolio, alongside smartphones and smartwatches, as it aims to keep users within its ecosystem. Apple employs a similar strategy, building a suite of devices to maintain customer loyalty. A ring, according to Wood, would further strengthen Apple’s hardware ecosystem.
One challenge with smart rings, however, is their retail complexity due to varying finger sizes. Samsung offers different ring sizes and colors, and customers receive a sample sizing kit before purchasing. Apple, on the other hand, benefits from its extensive, stylish retail presence, which Wood believes would give it an advantage in selling such a product.
“I think their retail footprint is ideally suited for this, as rings are tricky to bring to market,” Wood explained.
Rings are also fashion statements, and Wood emphasized Apple’s enduring brand appeal. “Apple products carry a certain prestige, and I think a beautifully designed ring from Apple could become a status symbol,” Wood added.