Disney and DirecTV Strike Deal to Restore Programming for 11 Million Viewers
On September 14, Reuters reported that Walt Disney (DIS.N) and DirecTV have reached an agreement in principle. This deal will restore college football and other programming to DirecTV’s over 11 million subscribers.
The agreement provides satellite TV subscribers with more choice and flexibility, according to a joint statement from the companies. DirecTV customers had been unable to access ABC, ESPN, and other Disney-owned networks since September 1, due to a deadlock in renewal negotiations.
DirecTV will now offer various genre-specific programming packages, including options for sports, entertainment, and kids and family content. The satellite TV provider aimed to update its offerings to better meet consumer preferences in the streaming TV age.
Disney's streaming services—Disney+...